Can I offer free trial classes to new customers?
Method 1: Free Trial Option (Recommended)
How it works:
- In your class settings, enable "Allow single class bookings" and "Offer a free trial class to new customers".
- Set your regular single class price (e.g., £10.00).
- New customers who haven't booked this class before will see a "Free Trial Class" option with a "FREE TRIAL" badge on the calendar.
- Returning customers won't see the free trial option and will see regular pricing.
Benefits:
- ✅ Badge appears automatically on class cards
- ✅ Works with single class prices and packages
- ✅ Automatically hides for returning customers
- ✅ Simple setup
When to use:
- You want to offer both free trials and regular drop-in pricing
- You want the badge to appear automatically
- You want automatic detection of new vs. returning customers
Testing:
Note that the "FREE TRIAL" badge does not show for people who have booked the class before, so if you have made a test booking for that class yourself, use another browser, device or incognito mode to test.
Method 2: Free Single Class Price + "One Per Customer" + Free Trial Badge
How it works:
- In your class settings, enable "Allow single class bookings".
- Set your single class price to £0.00.
- Enable "Limit to one single class booking per customer" (this restricts single bookings to one per customer; packages are not restricted).
- Enable "Offer a free trial class to new customers" (this shows the badge).
- Set up your regular package pricing.
Benefits:
- ✅ Shows the "FREE TRIAL" badge on class cards
- ✅ Keeps regular pricing as packages only (after the free trial)
- ✅ Automatically limits to one free single class per customer
- ✅ New customers see the free trial; returning customers see packages
- ✅ Packages are not restricted by "one per customer"
When to use:
- You want package-only regular pricing
- You want the free trial badge visible
- You want to encourage package purchases after the trial
Method 3: 100% Discount Coupon
How it works:
- Create a discount coupon in your dashboard.
- Set the discount to 100% (free).
- Enable "Limit to one use per customer".
- Set up your regular pricing (single class, packages, or both).
- Share the coupon code with new customers via email, social media, or your website.
Benefits:
- ✅ Full control over who gets the coupon
- ✅ Can promote the coupon in marketing materials
- ✅ Works with any pricing structure
- ✅ Trackable via coupon usage reports
Limitations:
- ❌ No automatic "FREE TRIAL" badge (customers must enter the coupon code)
- ❌ Requires manual distribution of the coupon code
When to use:
- You want to control who receives the free trial
- You're running a specific promotion or campaign
- You want to track coupon usage separately
- You're promoting the offer on external platforms
Which Method Should I Choose?
| Scenario | Recommended Method |
|---|---|
| Want automatic badge + regular drop-in pricing | Method 1 |
| Want automatic badge + package-only pricing | Method 2 |
| Want to control distribution via coupon codes | Method 3 |
| Running a specific marketing campaign | Method 3 |
| Need maximum flexibility | Method 1 |
Tips for Success
- Set clear expectations: Let customers know the free trial is for new customers only.
- Follow up: After the trial, send a follow-up email encouraging package sign-ups.
- Track results: Monitor how many trial customers convert to paid bookings.
- Terms and conditions: Consider adding terms about the free trial offer on your booking page.